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Category Archives: Advanced SEO Techniques

FINDING CUSTOMERS BEYOND STATE BORDERS: Ezzey Digital Marketing Launches Proprietary System for Nationally Geo-Located Search Engine Optimization

"This is the EXACT system and strategy we used to take a very well-known company that is not able to leverage paid media…
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Ezzey Chief Marketing Officer Rick Bodey

Ezzey – Scottsdale Digital & Social Media Marketing expands with expert talent with Rick Bodey

SCOTTSDALE, Ariz. - Oct. 29, 2019 - PRLog -- In their continued effort to provide the highest quality digital marketing services, Ezzey Digital…
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anchor text

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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inbound linking

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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