MedCare, a pediatric rehabilitation clinic that specializes in physical, occupational, speech and other therapy for children contacted us to help them with their visibility. They were performing poorly in their 5 major locations. We were asked to use our B.O.S.S. (Brand, Optimization, Strategy, & Scale) system to help them higher in the search engines, give them greater social media presence, improve their branding and reputation, and increase their business volume.
Challenge
We were asked to use our B.O.S.S. (Brand, Optimization, Strategy, & Scale) system to help them higher in the search engines, give them greater social media presence, improve their branding and reputation, and increase their business volume.
Solution
Our Local B.O.S.S. system is designed to do the following
Reputation Marketing (improve and boost your brand)
Rank in Maps (3-Pack) Marketing (previously the 7-pack)
Internet Marketing (SEO for organic search)
Social Marketing (increase your social visibility)
Video Marketing (visibility on YouTube and other video channels)
Retargeting (bring back lost visitors to your website)
We used a variety of processes to perform local marketing based on our B.O.S.S. system and kept to a strict schedule of getting these processes completed in a timely manner. Although we did experience some issues with multiple Facebook and Google My Business accounts at the different locations, we were able to straighten this out and remove the confusion that caused for rankings.
Results
We were able to achieve incredible results for this client. They went from being nearly invisible and obscure on the Internet to absolutely dominating the search engines. Their call volumes, and business has grown significantly due to this exposure. Their brand is highly visible and they participate with retargeting potential clients that visit their website using retargeting to help parents make the decision to contact them about their services.
0.09% CTR
20% less CPA
272% ROI
From The Client
See the results below for yourself. The numbers don’t lie! You can see for several of their keywords, they have #1,2,3,4,5,6,8 & 10 positions as well as a featured profile on the entire right side of the page.
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