Scottsdale – November 12th, 2019 – It’s no secret that the purpose of digital marketing is to sell a product or service, but what is it that gets potential customers over the checkout line? In a world full to the brim of “can’t live without” goods and services, it all comes down to one thing. Giving customers an offer they cannot resist! To help craft and deliver these irresistible offers, Ezzey Digital Marketing names Todd Burnes as its Creative Director.
“Anyone can find room in their pricing structure to offer their products at a discount, but at any time, you can throw a rock in any direction and hit a crowd of businesses wanting to give you 10% off. A successful offer is one that explains to the customer that they are getting real, tangible value with their purchase. The combination of creative imagery and sales copy, a financial value that the customer can easily figure out and a healthy dose of FOMO (“fear of missing out”) will be successful time and time again when creating an irresistible offer” says Ezzey’s Creative Director, Todd Burnes.
The team at Ezzey Digital Marketing quickly realized that they were going to live or die by this idea and they started by boiling all of their clients down to two simple ideas: client assets and client traffic. What assets does a clients have, meaning do they have a compelling sales offer? Do they have user friendly E-Commerce in place? Is their brand consistent across all platforms? What customer traffic do they have in place? How responsive is their email list or social media following? Is that client in a highly competitive sales vertical? In an ever changing world of digital marketing and digital strategy, Burnes’ decades of experience across industries from action sports to music industry, film & television and entrepreneurship will help guide clients to offer success.
Todd Burnes will be leading Ezzey’s creative team to handle the offer creation that convert client’s potential customers to client sales. Working hand in hand with their expert digital marketing team, these irresistible offers will be put to work using sales funnels, nurture campaigns, follow-up sequences and content, and sales education. The advertising team at Ezzey then takes these assets to the web and engage the client traffic, Whether it’s existing traffic or new traffic with direct buyer intent using channels like Google Ads (formerly Google Adwords) or Google Product Feeds, or disruptive advertising on social media channels like Facebook, Instagram, YouTube or LinkedIn.
The Ezzey Digital Marketing team knows that the question is not “How good is your offer?” They understand that everyone, including client competitors are making offers to customers each and every day. Standing out amongst those offers can be the key to a company’s success. The real question that companies who are doing digital marketing should ask is “Am I making my customers an offer they cannot resist?”
About Ezzey Digital Marketing – Ezzey Digital Marketing is a full scope digital marketing agency based in Scottsdale, Arizona that focuses on true customer growth for their clients. Specializing in both paid and organic marketing strategies to attract highly qualified potential customers for their clients, the Ezzey team uses a whole brand approach to develop winning campaigns for clients around the world. Ezzey Digital Marketing is always on the lookout for clients that are ready to supercharge their digital marketing efforts with strong foundations in place. https://www.ezzey.com